High efficient circulation of fresh agricultural products plays a significant role\nin national new urbanization construction. To enhance the stability and improve\nthe efficiency of the supply of fresh agricultural products in urban, this\npaper constructed a system dynamics model of regional circulation of fresh\nagricultural products to quantitatively evaluate the efficiency of the six types\nof circulation modes, based on the SWOT analysis of wholesale market mode,\nagricultural leading enterprise mode, third party logistics mode, E-commerce\nmode, super market docking mode, and farmer direct selling mode. The\nWT-optimization strategy was simulated through overcoming their own\nshortcomings and coping with external challenges. The results showed the\ncirculation efficiency rank of fresh agricultural products: wholesale market\nmode = farmer direct selling mode > farm-supermarket docking mode >\nagricultural leading enterprise mode > E-commerce mode > third party logistics\nmode, and on the optimization strategy aspect, the supply efficiency of\nfresh agricultural products would be developed through reducing the delay of\nprocurement and enhancing the ability of sales and procurement efficiently.
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